Lihat sumber Jollibee

{{Sedang ditulis}} 
{{Short description|jaringan restoran cepat saji Filipina}}
{{About|jaringan restoran cepat saji|perusahaan yang memiliki merek dan rantai makanan cepat saji lainnya|Jollibee Foods Corporation}}
{{Infobox brand
| name           = Jollibee
| logo           = Jollibee 2011 logo.svg
| logo_upright   = 
| logo_alt       = 
| logo_caption   = Logo sejak 2011 
| image          = 
| image_upright  = 
| alt            = 
| caption        = logo Jollibee sejak 2011
| producttype    = [[Fast food chain]]
| module         = {{Infobox company
  | embed        = ya
  | founder      = [[Tony Tan Caktiong]]
  | hq_location  = Jollibee Plaza Building, Emerald Ave, [[Ortigas Center]], [[Pasig]], [[Metro Manila]], Filipina<ref>{{cite web |title=Company Information |url=https://edge.pse.com.ph/companyInformation/form.do?cmpy_id=86 |website=Philippine Stock Exchange Inc. |access-date=3 September 2020}}</ref>
  | num_locations = 1,500<ref name="Jollibee About Us Page">{{cite web |title=Jollibee About Us Page |url=https://www.jollibeefoods.com/pages/about-us |website=Jollibee |access-date=24 December 2021}}</ref>
  | num_locations_year = 2021
 }}
| currentowner   = [[Jollibee Foods Corporation]]
| producedby     = 
| country        = [[Filipina]]
| introduced     = {{start date and age|1978|01|11}}
| discontinued   = 
| related        = 
| markets        = Asia Tenggara, Timur Tengah, Eropa Barat, Amerika Utara, Asia Timur (<small>Hong Kong, Makau</small>)
| previousowners = 
| trademarkregistrations = 
| ambassadors    = 
| tagline        = ''Langhap-Sarap''<br>''Bida ang sarap/saya!''<br>''No. 1 Sa Saya''
| website        = {{URL|www.jollibee.com.ph}}
}}

'''Jollibee''' adalah jaringan [[restoran cepat saji]] [[Filipina]] yang dimiliki oleh [[Jollibee Foods Corporation]] (JFC). {{Hingga|2023|September}}, terdapat lebih dari 1.500 gerai Jollibee di seluruh dunia,<ref name="Jollibee About Us Page"/> dengan restoran di [[Asia Tenggara]], [[Timur Tengah]], [[Asia Timur]] ([[Hong Kong]] dan [[Makau]]), [[Amerika Utara]], dan [[Eropa]] (termasuk [[Spanyol]], [[Italia]]),<ref>{{Cite news|url=https://businessmirror.com.ph/blockbuster-lines-greet-jollibees-first-store-opening-in-milan-italy/|title=Blockbuster lines greet Jollibee's first store opening in Milan, Italy |work=BusinessMirror|language=en-US|access-date=April 16, 2018|date=March 26, 2018 }}</ref> dan [[Britania Raya]]).<ref name="UK">{{cite news |title=Jollibee UK Reports Robust Q3 2023 Growth Driven by Strong Consumer Demand |url=https://europeanbusinessmagazine.com/media-outreach/jollibee-uk-reports-robust-q3-2023-growth-driven-by-strong-consumer-demand/ |access-date=4 February 2024 |agency=European Business Magazine |date=29 November 2023}}</ref>

==Sejarah==
Pada tahun 1975, [[Tony Tan Caktiong]] dan keluarganya membuka [[kedai es krim]] [[Magnolia (merek SMC)|Magnolia]] di Cubao, [[Kota Quezon]].<ref name=Marketing>{{Cite book|last=Go |first=Josiah |title=Fundamentals of Marketing: In The Philippine Setting |year=2001 |publisher=Design Plus |location=Quezon road, [[Philippines]] |isbn=971-91860-5-4| pages =1–2 }}</ref><ref name=JollibeeMilestonesHistory>{{cite news|url=http://www.jollibee.com.ph/about-us#milestones-history|title=About Us|website=Jollibee.com.ph|access-date=August 11, 2018}}</ref> Gerai ini kemudian mulai menawarkan makanan panas dan [[roti lapis]]. Ketika makanan menjadi lebih populer daripada es krim, keluarga ini memutuskan untuk mengubah kedai es krim menjadi [[restoran cepat saji]], yang menjadi gerai Jollibee pertama pada tahun 1978.<ref name="wipo">{{cite news |title=From Ice Cream Parlor to Fast Food Empire: Tony Tan Caktiong's Story |url=http://www.wipo.int/ipadvantage/en/details.jsp?id=2531 |access-date=November 2, 2017 |publisher=World Intellectual Property Organization}}</ref> Management consultant Manuel C. Lumba advised the family on the change in strategy.<ref name=Marketing/> Jollibee was initially named "Jolibe", but changed its name to "Jollibee".<ref name=scmphow>{{cite news |last1=Lord |first1=Richard |title=The Jollibee story: how a Philippine fast food franchise took on the world |url=https://www.scmp.com/lifestyle/food-drink/article/3019240/story-jollibee-how-philippine-fast-food-franchise-took-world |access-date=March 18, 2021 |archive-url=https://web.archive.org/web/20190727100046/https://www.scmp.com/lifestyle/food-drink/article/3019240/story-jollibee-how-philippine-fast-food-franchise-took-world|archive-date=July 27, 2019|work=South China Morning Post |date=July 21, 2019}}</ref>

[[Jollibee Foods Corporation]] (JFC) was incorporated in January 1978.{{refn|JFC menyatakan bahwa tanggal pendiriannya adalah pada tanggal 28 Januari 1978,<ref name="jfc2012">{{cite journal|title=2012 Annual Report|url=http://www.jollibee.com.ph/wp-content/uploads/2014/12/2012-Annual-Report.pdf|publisher=Jollibee Foods Corporation|page=3|archive-url=https://web.archive.org/web/20180626054747/http://www.jollibee.com.ph/wp-content/uploads/2014/12/2012-Annual-Report.pdf|archive-date=June 26, 2018|url-status=dead}}</ref> sementara [[Bursa Efek Filipina]] mencantumkan tanggal pendirian sebagai 11 Januari 1978.<ref>{{cite web|title=Company Information – Jollibee Foods Corporation|url=http://edge.pse.com.ph/companyInformation/form.do?cmpy_id=86|website=Philippine Stock Exchange|publisher=Philippine Stock Exchange, Inc.|access-date=November 1, 2017}}</ref>|group="note"|name="incorporation"}} By the end of that year, there were seven Jollibee branches in [[Metro Manila]]. The first franchised outlet of Jollibee opened in [[Santa Cruz, Manila]] in 1979.<ref name=milestonesasof2017>{{cite web|title=Milestones & History|url=http://www.jollibee.com.ph/about-us/milestones-history/|website=Jollibee.com.ph|access-date=October 19, 2017}}</ref>

Jollibee experienced rapid growth.<ref>{{Cite web |title=Quest for growth takes Jollibee Foods beyond Asia |url=https://asia.nikkei.com/Business/Company-in-focus/Quest-for-growth-takes-Jollibee-Foods-beyond-Asia2 |access-date=2024-01-30 |website=Nikkei Asia |language=en-GB}}</ref> The chain was able to withstand the [[McDonald's Philippines|entry]] of [[McDonald's]] into the Philippines in 1981 by focusing on the specific tastes of the Filipino market.<ref name=economist>{{cite news|title=Acquired tastes|url=https://www.economist.com/news/business/21685465-tenacious-filipino-burger-chain-tries-different-way-conquer-world-acquired-tastes|access-date=January 12, 2016|newspaper=The Economist}}</ref>{{Example needed|date=September 2023}} The first provincial Jollibee outlet opened in [[Mabalacat]].<ref>{{cite news|last=Vergara|first=Ricky B.|title=Jollibee stings US rivals, buzzes Brunei|url=https://news.google.com/newspapers?id=ImcVAAAAIBAJ&sjid=QwsEAAAAIBAJ&pg=2887%2C716830|access-date=November 6, 2022|work=[[Manila Standard]]|publisher=Standard Publications, Inc.|date=July 10, 1987|page=9}}</ref> The first overseas Jollibee opened in Taiwan in 1986; that location eventually closed.<ref name="milestone">{{cite web |title=Milestones & History |url=http://www.jollibee.com.ph/about-us/milestones-history/ |url-status=dead |archive-url=https://web.archive.org/web/20140319023031/http://www.jollibee.com.ph/about-us/milestones-history/ |archive-date=March 19, 2014 |access-date=January 7, 2015 |publisher=Jollibee Foods Corporation}}</ref> Jollibee continued to expand and set up outlets both within the country and abroad.<ref name="loyalty">{{cite web|title=Inspiring Loyalty, and Serving Chickenjoy at Jollibee|date=February 14, 2019|author=Ligaya Mishan|website=[[The New York Times]]|url=https://www.nytimes.com/2019/02/14/dining/jollibee-review.html}}</ref> On June 13, 1998, Jollibee opened its first United States location in [[Daly City, California]], with franchises soon following in Singapore, Italy, Qatar, and China.<ref>{{Cite web |date=July 21, 2019 |title=How Jollibee took on the world |url=https://www.scmp.com/lifestyle/food-drink/article/3019240/story-jollibee-how-philippine-fast-food-franchise-took-world |website=South China Morning Post}}</ref><ref name="tonycaktiong">{{cite news |date=February 11, 2013 |title=Billionaire Tony Tan Caktiong Takes Jollibee Foods Global |work=Forbes Asia |url=https://www.forbes.com/sites/forbesasia/2013/01/30/billionaire-tony-tan-caktiong-takes-jollibee-foods-global/ |access-date=January 7, 2015}}</ref><ref name="sjmn-1998jun10">{{cite news |last=Jung |first=Carolyn |date=June 10, 1998 |title=Fast-food Chain From Asia Lands In Daly City |page=2F |newspaper=[[San Jose Mercury News]] |url=http://nl.newsbank.com/nl-search/we/Archives?p_product=SJ&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB721DC95CB1A3D&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM |url-access=subscription |quote=Jollibee International, Asia's fastest-growing food service organization, is opening its first U.S. restaurant on Saturday in Daly City.}}</ref> Jollibee launched its first branch in [[Dubai]] in 1995, which closed, and reentered the market in 2015;<ref name="milestone" /><ref>{{Cite web |date=2015-05-05 |title=LOOK: Hundreds of Pinoys line up for Jollibee in Dubai |url=https://news.abs-cbn.com/global-filipino/05/05/15/look-hundreds-pinoys-line-jollibee-dubai |access-date=2021-09-14 |website=ABS-CBN News |language=en}}</ref> it currently operates 16 franchises across the United Arab Emirates. As a result of the [[1997 Asian financial crisis]], the chain was forced to withdraw its operations in [[Malaysia]] and [[Indonesia]].<ref name="expand">{{cite news |author=Danessa O. Rivera |date=August 6, 2014 |title=Jollibee to export homegrown brands to Malaysia, Indonesia |work=GMA News |url=http://www.gmanetwork.com/news/story/373637/economy/companies/jollibee-to-export-homegrown-brands-to-malaysia-indonesia |access-date=August 8, 2014}}</ref><ref name="auto">{{cite news |last1=Morales |first1=Neil Jerome |date=August 7, 2014 |title=Jollibee expanding to Malaysia, Indonesia |work=The Philippine Star |url=http://www.philstar.com/business/2014/08/07/1354576/jollibee-expanding-malaysia-indonesia |access-date=March 31, 2015}}</ref> Jollibee returned to Malaysia in December 2018, opening a location in [[Kota Kinabalu]]; the chain has since expanded to seven locations in the country.<ref>{{cite web |author=Ethan Rakin |date=July 3, 2018 |title=Jollibee plans to open 500 more stores worldwide – and Malaysia will soon have its first outlet |url=https://www.businessinsider.my/jollibee-plans-to-open-500-more-stores-worldwide-and-malaysia-will-soon-have-its-first-outlet/ |url-status=dead |archive-url=https://web.archive.org/web/20181220230618/https://www.businessinsider.my/jollibee-plans-to-open-500-more-stores-worldwide-and-malaysia-will-soon-have-its-first-outlet/ |archive-date=December 20, 2018 |access-date=December 15, 2018 |publisher=Business Insider Malaysia}}</ref><ref>{{cite web |author=Rebecca Vega |date=July 8, 2018 |title=OMG Guys! Jollibee is Finally Opening Their First Branch Malaysia! |url=https://www.worldofbuzz.com/omg-guys-jollibee-is-finally-opening-their-first-branch-malaysia/ |access-date=December 15, 2018 |publisher=World of Buzz}}</ref><ref>{{cite news |author=Olivia Miwil |date=December 15, 2018 |title=Jollibee opens first Malaysian outlet in Kota Kinabalu |newspaper=New Straits Times |url=https://www.nst.com.my/news/nation/2018/12/440861/jollibee-opens-first-malaysian-outlet-kota-kinabalu |access-date=December 15, 2018}}</ref>

In 2013, Jollibee opened its first branch in [[Singapore]], and it has since opened five branches.<ref>{{Cite web |title=Jollibee Singapore |url=https://www.facebook.com/439644889414894/posts/1721953631184007/ |access-date=July 24, 2019 |website=www.facebook.com |language=en}}</ref> In 2016, the chain opened its first Canadian restaurant in [[Winnipeg]].<ref>Jollibee. 2021 September 2. "[https://www.newswire.ca/news-releases/jollibee-spreads-joy-to-winnipeg-s-east-side-with-new-store-opening-on-sept-2-2021-814583618.html Jollibee Spreads Joy to Winnipeg's East Side with New Store Opening on Sept. 2, 2021]." ''Cision''.</ref> Jollibee first entered Europe in 2018 with the opening of a branch in [[Milan]],<ref name="Europe">{{cite news |date=April 5, 2018 |title=Jollibee lands in Europe |work=Malaya Business Insights |url=http://malaya.com.ph/business-news/living/jollibee-lands-europe |url-status=dead |access-date=April 6, 2018 |archive-url=https://web.archive.org/web/20180406230800/http://malaya.com.ph/business-news/living/jollibee-lands-europe |archive-date=April 6, 2018}}</ref> which was followed by its second European location in [[London]] on October 20, 2018.<ref name="StraitsTimes-Crowds">{{cite news |date=22 October 2018 |title=Crowds brave London chill for Philippine fast-food giant Jollibee's British debut |language=en |work=The Straits Times |url=https://www.straitstimes.com/world/europe/crowds-brave-london-chill-for-philippine-fast-food-giant-jollibees-british-debut |access-date=22 February 2020}}</ref> In 2018, Jollibee opened locations in [[Manhattan]] and [[Edmonton]].<ref>{{Cite news |title=Jollibee Takes Manhattan and London |work=Manila Bulletin |url=https://lifestyle.mb.com.ph/2018/10/16/jollibee-takes-manhattan-and-london |url-status=dead |access-date=November 16, 2019 |archive-url=https://web.archive.org/web/20190823031420/https://lifestyle.mb.com.ph/2018/10/16/jollibee-takes-manhattan-and-london/ |archive-date=August 23, 2019}}</ref><ref>{{Cite news |date=September 26, 2018 |title=Jollibee opens first store in London |work=SunStar |url=https://www.sunstar.com.ph/article/1766228}}</ref><ref>{{Cite news |date=July 14, 2018 |title=Mainstreaming Jollibee in Canada, opening one restaurant at a time |work=BusinessMirror |url=https://businessmirror.com.ph/2018/07/14/mainstreaming-jollibee-in-canada-opening-one-restaurant-at-a-time/}}</ref> Jollibee announced plans to open 509 stores in the US and Canada in 2021.<ref>{{Cite web|title=Jollibee plans to reach 500 stores in North America in 5-7 years|url=https://www.restaurantdive.com/news/jollibee-plans-to-reach-500-stores-in-north-america-in-5-7-years/603614/|access-date=November 25, 2021|website=Restaurant Dive|language=en-US}}</ref> In August 2022, Jollibee opened a [[Times Square]] location.<ref>{{cite web |last=Tara |first=Serena |date=August 22, 2022 |title=Jollibee Opens Its Flagship Times Square Location After Years of Anticipation |url=https://www.thrillist.com/news/new-york/jollibee-times-square-location-opening-date |access-date=September 11, 2022 |website=Thrillist}}</ref>

==Products==
[[File:Jollibee Chickenjoy with Palabok.jpg|thumb|upright=0.9|A piece of Chickenjoy alongside [[palabok]], a traditional Filipino noodle dish]]

[[File:Jollibee Malaysia.jpg|thumb|upright|Two pieces of Chickenjoy, the chain's core product; along with [[Mushroom gravy|gravy]], Burger Steak and a serving of rice in [[Kuala Lumpur]], Malaysia]]
Jollibee offers American-influenced fast food items and casual Filipino fare. Among the establishment's best sellers are the Yumburger, the house hamburger first introduced during their early days of operation;<ref name="primer">{{cite news |last1=Gomez |first1=Arvee |date=December 12, 2015 |title=Serving a Jolly Nation: The Jollibee Success Story |work=Philippine Primer |url=http://primer.com.ph/business/2015/12/12/serving-a-jolly-nation-the-jollibee-success-story/ |access-date=April 6, 2018}}</ref> the Chickenjoy, a fried chicken meal, introduced in the 1980s, with regular and spicy versions;<ref name="ukitaly">{{cite news |last1=Montrealegre |first1=Krista |date=November 1, 2015 |title=Jollibee aims to expand in UK, Italy next year |work=BusinessWorld |url=http://www.bworldonline.com/content.php?section=Corporate&title=jollibee-aims-to-expand-in-uk-italy-next-year&id=117911 |url-status=dead |access-date=November 2, 2015 |archive-url=https://web.archive.org/web/20170608192201/http://www.bworldonline.com/content.php?section=Corporate&title=jollibee-aims-to-expand-in-uk-italy-next-year&id=117911 |archive-date=June 8, 2017}}</ref> and Jolly Spaghetti, a sweet [[Filipino spaghetti]] that includes a beef sauce with pieces of hot dog and ham.<ref name="loyalty" /> In 1995, Jollibee introduced the Burger Steak to its menu.<ref>{{cite news |date=July 28, 1995 |title=Sustained marketing push ups Jollibee bottom line |page=17 |work=[[Manila Standard]] |publisher=Kamahalan Publishing Corp. |url=https://news.google.com/newspapers?id=ymUVAAAAIBAJ&sjid=0AoEAAAAIBAJ&pg=6458%2C3845310 |access-date=October 26, 2022}}</ref> At its international locations, Jollibee also offers offers localized products, such as [[chili chicken]] in Vietnam and [[nasi lemak]] in [[Brunei]].<ref name="scmphow" /> Jollibee serves [[Coca-Cola]] products in the Philippines and [[PepsiCo|Pepsi]] products in its overseas markets.{{Citation needed|date=September 2023}}

=== Chickenjoy ===
Chickenjoy adalah makanan ayam goreng yang renyah.<ref name="chickjoy">{{cite news |title=Jollibee Brings Its Iconic Chickenjoy Fried Chicken and Other Delicious Menu Items to Chantilly, VA, with New Store Opening Set for November 21, 2023 |url=https://www.prnewswire.com/news-releases/jollibee-brings-its-iconic-chickenjoy-fried-chicken-and-other-delicious-menu-items-to-chantilly-va-with-new-store-opening-set-for-november-21-2023-301992189.html |access-date=4 February 2024 |agency=PR Newswire}}</ref> Makanan dapat dipesan dengan beberapa lauk, termasuk nasi dan saus, kentang goreng, jagung mentega, dan spageti.<ref name="WTOP">{{cite news |last1=Clabaugh |first1=Jeff |title=Jollibee is bringing Chickenjoy (and ‘deranged’ spaghetti) to Alexandria |url=https://wtop.com/business-finance/2022/06/jollibee-is-bringing-chicken-joy-and-deranged-spaghetti-to-alexandria/ |access-date=4 February 2024 |agency=[[WTOP-FM]] |date=24 June 2022}}</ref><ref name="BusIn">{{cite news |last1=Brown |first1=Jena |title=I tried Jollibee for the first time, and the fast-food chain had everything from pie to spaghetti with hotdogs in it |url=https://www.businessinsider.com/trying-jollibee-first-time-review-photos-2022-10 |access-date=4 February 2024 |agency=[[Business Insider]] |date=11 October 2022}}</ref>

=== Yumburger ===
[[File:Cheesy Yumburger.jpg|thumb|left|Cheesy Yumburger]]
The Yumburger (also spelled as Yum Burger, or Yum!), one of the first products sold by Jollibee, is a hamburger containing a beef patty topped with mayonnaise.<ref name="primer" /><ref>{{Cite news |author=<!--Staff writer(s); no by-line.--> |department=ANCX |title=Jollibee has stakes in these 8 global food brands—including your favorite dimsum place |work=ABS-CBN News |url=https://news.abs-cbn.com/ancx/culture/spotlight/07/26/19/jollibee-has-stakes-in-these-eight-global-food-brandsincluding-your-favorite-dimsum-place}}</ref><ref>{{Cite news |url=https://www.manilatimes.net/kwentong-jollibee-campaign-sets-bar-digital-marketing/379510/ |title='Kwentong Jollibee' campaign sets bar for digital marketing |work=The Manila Times|date=11 February 2018}}</ref><ref>{{Cite news |last=Arcalas |first=Jasper Y. |date=April 8, 2018 |title=The burger chains' embrace - Jasper Y. Arcalas |work=BusinessMirror |url=https://businessmirror.com.ph/2018/04/08/the-burger-chains-embrace/}}</ref><ref name="Telegraph review">{{Cite news |last=Deacon |first=Michael |author-link=Michael Deacon (journalist) |date=November 29, 2018 |title=Michael Deacon reviews Jollibee, London: 'The queue was like a chicken-shop version of The Hobbit' |newspaper=[[The Daily Telegraph]] |url=https://www.telegraph.co.uk/food-and-drink/restaurants/michael-deacon-reviewsjollibee-london-queue-like-chicken-shop/ |url-status=live |url-access=subscription |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/food-and-drink/restaurants/michael-deacon-reviewsjollibee-london-queue-like-chicken-shop/ |archive-date=January 12, 2022}}{{cbignore}}</ref> In ''[[The Daily Telegraph]]'', [[Michael Deacon (journalist)|Michael Deacon]] described the Yumburger as "a slim, floppy, somewhat damp hamburger slathered with a strangely sweet mayo" in his three-star review of a Jollibee location in London.<ref name="Telegraph review" />

In 2017, Jollibee introduced the Aloha Yumburger.<ref>{{Cite news|url=https://cebudailynews.inquirer.net/149149/say-aloha-jollibees-amazing-aloha-yumburger|title=Say Aloha to Jollibee's Amazing Aloha Yumburger!|newspaper=Philippine Daily Inquirer}}</ref> That same year, an advertising video on [[YouTube]] about the Yumburger went [[viral video|viral]] in the Philippines.<ref>{{Cite news|url=https://www.gmanetwork.com/news/hashtag/content/619866/yum-burger-sales-quadrupled-because-of-viral-crush-ad-jollibee-exec/story/|title=Yum! burger sales quadrupled because of viral 'Crush' ad —Jollibee exec|work=GMA News}}</ref> A 2019 Yumburger commercial about love on [[Father's Day]] was the subject of [[Internet meme|memes]].<ref>{{Cite news|work=BusinessMirror|url=https://businessmirror.com.ph/2019/06/14/watch-kwentong-jollibee-celebrates-true-love-this-fathers-day/|title=WATCH: Kwentong Jollibee celebrates "True Love" this Father's Day|date=June 14, 2019|access-date=November 16, 2019|archive-date=June 16, 2019|archive-url=https://web.archive.org/web/20190616083217/https://businessmirror.com.ph/2019/06/14/watch-kwentong-jollibee-celebrates-true-love-this-fathers-day/|url-status=dead}}</ref><ref>{{Cite news|url=https://news.abs-cbn.com/trending/02/10/17/aww-to-ouch-jollibees-valentine-ads-spur-memes-hugot-lines|title=Aww to ouch: Jollibee's Valentine ads spur memes, 'hugot' lines|first=Kat|last=Domingo|work=ABS-CBN News}}</ref> Merchandise depicting the Yumburger was released in 2018 as a collectible toy set with the Jolly Kiddie Meal.<ref>{{Cite news|work=BusinessMirror|url=https://businessmirror.com.ph/2018/04/19/kids-get-a-feel-of-working-at-jollibee-with-collectible-toy-set/|title=Kids get a feel of working at Jollibee with collectible toy set|date=April 19, 2018}}</ref><ref>{{Cite news|work=BusinessMirror|url=https://businessmirror.com.ph/2018/06/06/jollibee-back-to-school-toys-make-learning-more-fun-and-exciting/|title=Jollibee back-to-school toys make learning more fun and exciting|date=June 6, 2018}}</ref>

==Kepemilikan dan pengelolaan==
Jollibee dimiliki oleh [[Jollibee Foods Corporation]], yang berbasis di [[Pasig]], [[Filipina]]. JFC telah beroperasi sebagai pemilik waralaba sejak tahun 1979. JFC juga memiliki merek makanan cepat saji lainnya di Filipina, termasuk [[Chowking]], [[Greenwich Pizza]], [[Red Ribbon Bakeshop]], dan [[Mang Inasal]], dan mengoperasikan waralaba [[Burger King]].<ref>{{cite web|title=Jollibbee Franchise|url=https://www.jollibee.com.ph/franchise/|access-date=April 6, 2018|work=Jollibee}}</ref>

==Lokasi cabang==
{{main|Daftar negara yang memiliki gerai Jollibee}}
[[File:Jolibee Worldwide.svg|thumb|right|upright=1.5|Branches around the world: {{Legend|#EE142A|Current locations}} {{Legend|#5F5FD4|Former locations}} {{Legend|#FF81B3|Planned locations}} {{Legend|B9B9B9|No current or planned locations}}]]

Jollibee dimulai dengan lima cabang pada tahun 1978.{{Hingga|2019|Mei}}, Jollibee mengoperasikan lebih dari 1.300 toko, dengan 1.150 toko di Filipina dan 234 toko di pasar luar negeri.<ref>{{Cite web |date=May 15, 2019 |title=Jollibee to open 500 new stores in 2019 |url=https://www.gmanetwork.com/news/money/companies/694537/jollibee-to-open-500-new-stores-in-2019/story/ |website=GMA News Online}}</ref> Jollibee memiliki lokasi di Asia Tenggara, Asia Timur, Timur Tengah, Amerika Utara, Eropa, dan [[Oseania]].<ref name="TheStandard-Expanding">{{cite news |last1=Austria |first1=Jenniffer B. |date=1 November 2015 |title=Jollibee expanding to UK, Italy, Oman |language=en |work=The Standard |url=http://thestandard.com.ph/business/190845/jollibee-expanding-to-uk-italy-oman.html |access-date=22 February 2020 |archive-url=https://web.archive.org/web/20151105115056/http://thestandard.com.ph/business/190845/jollibee-expanding-to-uk-italy-oman.html |archive-date=5 November 2015}}</ref> Perusahaan ini juga telah membuka cabang di [[Kepulauan Mariana Utara]]<ref>{{cite news |author=<!--Staff writer(s); no by-line.--> |date=October 31, 2000 |title=Second Jollibee store opens in January |newspaper=[[Saipan Tribune]] |url=http://www.saipantribune.com/index.php/965320f9-1dfb-11e4-aedf-250bc8c9958e/ |access-date=November 2, 2015}}</ref><ref name="st-2004jul08">{{cite news |author=<!--Staff writer(s); no by-line.--> |date=July 8, 2004 |title=Jollibee outlet shuts down |newspaper=[[Saipan Tribune]] |url=http://www.saipantribune.com/index.php/9fe147d7-1dfb-11e4-aedf-250bc8c9958e/}}</ref><ref name="NMIclose">{{cite news |author=<!--Staff writer(s); no by-line.--> |date=November 26, 2009 |title=Jollibee to close in Feb. |newspaper=[[Saipan Tribune]] |url=http://www.saipantribune.com/index.php/b3271073-1dfb-11e4-aedf-250bc8c9958e/ |access-date=November 2, 2015}}</ref> and [[Papua New Guinea]].<ref>{{cite book |last1=Martin |first1=John L. Thompson ; with Frank |url=https://books.google.com/books?id=INy2SHeqMhwC&q=jollibee%20in%20papua%20new%20guinea%20-prezi&pg=PA769 |title=Strategic management : awareness and change |date=2005 |publisher=Thomson Learning |isbn=1844800830 |edition=5th |location=London [u.a.] |page=769}}</ref>

{{multiple image
<!-- Essential parameters -->
| align     = right
| direction = vertical
| width = 220
| image1 = Jollibee - Toronto - 20221229.jpg
| caption1 = Lokasi Jollibee di [[Toronto]], [[Ontario]], Kanada
| image2 = 2816Jollibee trucks 06.jpg
| caption2 = [[Truk makanan]] Jollibee di [[Baliwag]], [[Bulacan]], Filipina
}}

==Pemasaran dan periklanan==
===Basis pelanggan===
Di luar Filipina, basis pelanggan Jollibee bervariasi berdasarkan wilayah. Di Timur Tengah, pasar utama Jollibee adalah para pekerja Filipina di luar negeri, sedangkan di Vietnam adalah penduduk lokal. Vietnam memiliki waralaba terbanyak di luar Filipina, dengan lebih dari 100 lokasi.<ref name=scmphow/>

===Maskot===
[[File:CPCCTMCHjf0077 01.JPG|thumb|upright|Maskot Jollibee di [[Trece Martires]], [[Cavite]]]]
Diperkenalkan pada tahun 1980, Jollibee adalah maskot [[lebah]] [[Antropomorfisme]] besar yang mengenakan blazer, kemeja, dan topi koki berwarna merah.<ref name="milestoneoct2017">{{cite web|title=Milestone & History|url=http://www.jollibee.com.ph/about-us/milestones-history/|publisher=Jollibee|access-date=October 19, 2017}}</ref> Desain Jollibee didasarkan pada [[Mickey Mouse]].<ref name=scmphow/> Maskot ini dirancang untuk melambangkan optimisme orang Filipina. Tony Tan, pendiri Jollibee, telah membandingkan karakter maskot ini dengan kelas pekerja Filipina, dengan menyatakan bahwa lebah "melompat-lompat dan menghasilkan hal-hal yang manis untuk kehidupan, dan bahagia meskipun sibuk".<ref>{{cite news|title=A busy bee in the hamburger hive|url=http://www.economist.com/node/1011021/|access-date=November 2, 2015|newspaper=The Economist|date=February 28, 2002}}</ref> Jollibee mengembangkan maskot tambahan, beberapa di antaranya ditampilkan dalam ''[[Jollitown]]'', sebuah acara anak-anak yang ditayangkan di Filipina.<ref name=scmphow/>

{| class="wikitable plainrowheaders"
|-
! scope="col" | Nama
! scope="col" | Tahun diperkenalkan
! scope="col" | Tahun dihentikan 
! scope="col" | Representasi
|-
! scope="row" | '''Jollibee'''
| 1980<ref name="milestoneoct2017"/>
| {{N/A}}
| Maskot dan koki waralaba utama, hidangan khas Filipina<ref name="Sunstar-Mascots">{{cite news |last1=Valcobero |first1=Jennifer |title=Jollibee opens 18th branch in CDO |url=https://www.sunstar.com.ph/article/101790/Sports/Jollibee-opens-18th-branch-in-CDO |access-date=2 February 2021 |work=Sunstar |date=3 October 2016 |archive-url=https://web.archive.org/web/20200815143157/https://www.sunstar.com.ph/article/101790/Sports/Jollibee-opens-18th-branch-in-CDO |archive-date=15 August 2020 |language=English |quote=Setiap maskot mewakili menu-menu terlaris Jollibee. Mereka memiliki Mr Yum untuk burgernya, Hetty untuk spageti, Popo untuk kentang goreng, Twirlie untuk sundae, dan Jollibee untuk hidangan Filipina.}}</ref>
|-
! scope="row" | '''Chickee'''
| 1983<ref name="milestoneoct2017"/>
| Mid-1990s
| Chickenjoy
|-
! scope="row" | '''Lady Moo'''
| 1983<ref name="milestoneoct2017"/>
| Mid-1990s
| Milkshakes
|-
! scope="row" | '''Mico'''
| 1983-1984<ref name="auto1">{{Cite web|url=https://www.discogs.com/Joseph-T-Joaquin-Jollibee-Character-Songs-Volumes-1-And-2/release/9475832|title=Joseph T. Joaquin – Jollibee Character Songs Volumes 1 And 2 (1984, Vinyl)|year=1984 |via=www.discogs.com}}</ref>
| Mid-1990s
| Breakfast and milkshakes
|-
! scope="row" | '''Champ'''
| 1984 (1st incarnation)<ref name="milestoneoct2017"/><br/>2020 (2nd incarnation)
| 2004 (1st incarnation)<br/>present (2nd incarnation)
| Champ premium hamburger
|-
! scope="row" | '''Mr. Yum''' / '''Yum'''
| circa 1980-1983 {{nowrap|(sebagai Mr. Yum)}}<br/>2008 {{nowrap|(sebagai Yum)}}
| 2008 {{nowrap|(sebagai Mr. Yum)}}<br/>present {{nowrap|(sebagai Yum)}}<ref name="Sunstar-Mascots" 
/>
| Burger<ref name="Sunstar-Mascots" />
|-
! scope="row" | '''Twirlie'''
| 1988{{citation needed|date=October 2017}}
| {{N/A}}
| Sundae<ref name="Sunstar-Mascots" />
|-
! scope="row" | '''Popo'''
| sekitar 1980-1984<ref name="auto1"/>
| {{N/A}}
| Kentang goreng<ref name="Sunstar-Mascots" />
|-
! scope="row" | '''Hetty'''
| 1984<ref name="milestoneoct2017"/>
| {{N/A}}
| Spaghetti<ref name="Sunstar-Mascots" />
|-
|}

===Media massa===
====Seri televisi====
{{main|Jollitown}}
Pada tanggal 13 April 2008, Jollibee menayangkan perdana ''Jollitown'', sebuah acara televisi anak-anak. Penayangan perdana ini bertepatan dengan ulang tahun ke-30 Jollibee. Acara ini menampilkan beberapa karakter, termasuk Jollibee, Yum si ilmuwan, Twirlie si pemain bintang, Hetty si pemandu sorak, dan Popo si pelatih olahraga. Acara ini ditayangkan setiap hari Minggu pukul 9:30 pagi di [[GMA Network]].<ref>{{cite news|last=Aguilar|first=Dheza Marie|date=May 17, 2008|url=http://telebisyon.net/balita/The-Jollibee-gang-hits-television/artikulo/35340/|title=The Jollibee gang hits television|newspaper=[[Manila Standard Today]]|access-date=November 1, 2010|archive-date=March 25, 2012|archive-url=https://web.archive.org/web/20120325132915/http://telebisyon.net/balita/The-Jollibee-gang-hits-television/artikulo/35340/|url-status=dead}}</ref> Pada tanggal 17 Juli 2011, ''Jollitown'' pindah ke [[ABS-CBN]] untuk musim keempat dan kelima, ditayangkan pada hari Minggu pukul 09:00. Pada tanggal 20 Juli 2013, acara ini pindah kembali ke [[GMA Network]] untuk musim keenamnya hingga tamat pada tanggal 12 Oktober.

====Iklan web====
Pada bulan November 2018, 23 video orisinal Kwentong Jollibee di saluran [[YouTube]] mencapai total 64 juta penayangan.<ref>{{Cite news|url=https://news.abs-cbn.com/business/11/22/18/64-million-views-later-jollibee-goes-digital-from-i-love-you-sabado|title=64 million views later, Jollibee goes digital from 'I Love You Sabado'|last=Fenol|first=Jessica|work=ABS-CBN News|access-date=November 23, 2018|language=en-US}}</ref> After nearly two years the total views had risen to 405 million, with 567,000 subscribers, in July 2020.<ref>{{Cite web|url=https://www.youtube.com/c/JollibeeStudios/about/|title=Jollibee Studios - YouTube|website=www.youtube.com}}</ref>

==Lihat pula==
* [[Hidangan Filipina]]
* [[Warga Filipina di wilayah metropolitan Kota New York]]
* [[Hidangan Filipina#Roti dan kue]]

==Catatan==
{{Reflist|group=note}}

==Referensi==
{{Reflist}}

==Bacaan lebih lanjut==
; Video
* {{cite web|url=https://www.youtube.com/watch?v=kpHeXMbIy2s| archive-url=https://ghostarchive.org/varchive/youtube/20211106/kpHeXMbIy2s| archive-date=2021-11-06 | url-status=live|title=Why Is McDonald's Struggling In The Philippines? Jollibee|publisher=[[CNBC]]|date=2018-11-20}}{{cbignore}}
* {{cite web|url=https://www.youtube.com/watch?v=AHE6u5nc0hk|archive-url=https://web.archive.org/web/20201002030117/https://www.youtube.com/watch?v=AHE6u5nc0hk|archive-date=October 2, 2020|url-status=bot: unknown|title=Jollibee CEO on the homegrown fast food giant's growing appetite for acquisitions|publisher=[[CNBC International TV]]|access-date=2019-05-07}}{{cbignore}}<!--The bottom of https://www.cnbc.com/about-cnbc-international/ points to https://www.youtube.com/user/cnbc/ , which in channels https://www.youtube.com/c/CNBC/channels lists "CNBC International TV" https://www.youtube.com/channel/UCF8HUTbUwPKh2Q-KpGOCVGw so that is also an official channel-->
* {{cite web|url=https://www.youtube.com/watch?v=mTCgnJCyz2Q| archive-url=https://ghostarchive.org/varchive/youtube/20211106/mTCgnJCyz2Q| archive-date=2021-11-06 | url-status=live|title=Why Jollibee's Fast Food has Americans Waiting in Insane Lines — Cult Following|publisher=[[Eater (magazine)|Eater]]/[[Vox Media]]|date=2017-04-13}}{{cbignore}}
* {{cite web|url=https://www.youtube.com/watch?v=Id7yGbtOrdw| archive-url=https://ghostarchive.org/varchive/youtube/20211106/Id7yGbtOrdw| archive-date=2021-11-06 | url-status=live|title=Jollibee: How it became one of the world's biggest Asian fast food companies|publisher=[[South China Morning Post]]|date=2019-07-20}}{{cbignore}}

==Pranala luar==
*{{Official website|https://www.jollibee.com.ph/}}
*[https://www.jollibeefoods.com Jollibee USA]
*{{commons category-inline}}

{{Jollibee|state=expanded}}
{{Establishments serving chicken}}
{{fast food restaurants |state=collapsed}}
{{authority control}}