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Revisi terkini sejak 10 Juni 2024 13.04

Perang burger adalah serangkaian kampanye periklanan persaingan buka-tutup yang terdiri dari iklan-iklan yang ditargetkan demi keuntungan yang menunjukkan persaingan ketat antar jaringan-jaringan makanan cepat saji hamburger McDonald's, Burger King dan lain-lain di Amerika Serikat.^[1] Istilah tersebut mula-mula dipakai pada akhir 1970an karena upaya oleh Burger King untuk meningkatkan saham pasar dan saham pikiran dengan membuat hamburger yang berukuran lebih besar ketimbang ukuran hamburger McDonald's.^[2]^[3]

Referensi

^ "McDonald's Corporation". Funding Universe. Diakses tanggal 15 January 2011. A period of aggressive advertising campaigns and price slashing in the early 1980s became known as the "burger wars."
^ Romeo, Peter (1988-12-19). "Brinker: a man with a vision". Nation's Restaurant News. Diarsipkan dari versi asli tanggal 2013-01-13. Diakses tanggal 2008-03-03.
^ Lubow, Arthur (1998-04-19). "Steal This Burger". The New York Times. Diakses tanggal 2007-12-04. Fast-food veterans surveying today's cutthroat competition will be reminded of the First Burger War

Templat:CKE Restaurants, Inc.

[1] "McDonald's Corporation". Funding Universe. Diakses tanggal 15 January 2011. A period of aggressive advertising campaigns and price slashing in the early 1980s became known as the "burger wars."

[nrn-brinker-2] Romeo, Peter (1988-12-19). "Brinker: a man with a vision". Nation's Restaurant News. Diarsipkan dari versi asli tanggal 2013-01-13. Diakses tanggal 2008-03-03.

[nyt-steal-3] Lubow, Arthur (1998-04-19). "Steal This Burger". The New York Times. Diakses tanggal 2007-12-04. Fast-food veterans surveying today's cutthroat competition will be reminded of the First Burger War

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[3]

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+[[Berkas:McDonalds & Burger King 19-05-23 817.jpg|jmpl|Petunjuk arah McDonald's di sudut Schwanthalerstraße dan Sonnenstraße. Menunjuk ke toko di Karlspl.]]
-'''Perang burger''' adalah serangkaian kampanye [[periklanan persaingan]] buka-tutup yang terdiri dari iklan-iklan yang ditargetkan demi keuntungan yang menunjukkan persaingan ketat antar jaringan-jaringan makanan cepat saji hamburger [[McDonald's]], [[Burger King]] dan lain-lain di Amerika Serikat.<ref>{{cite web |title=McDonald's Corporation |url=http://www.fundinguniverse.com/company-histories/McDonalds-Corporation-Company-History.html |work=Funding Universe |accessdate=15 January 2011 |quote=A period of aggressive advertising campaigns and price slashing in the early 1980s became known as the "burger wars."}}</ref> Istilah tersebut mula-mula dipakai pada akhir 1970an karena upaya oleh Burger King untuk meningkatkan [[saham pasar]] dan [[saham pikiran]] dengan membuat hamburger yang berukuran lebih besar ketimbang ukuran hamburger McDonald's.<ref name="nrn-brinker">{{cite web |url=http://findarticles.com/p/articles/mi_m3190/is_n51_v22/ai_6935546/pg_2/?tag=content;col1 |title=Brinker: a man with a vision |last=Romeo |first=Peter |date=1988-12-19 |work=Nation's Restaurant News |accessdate=2008-03-03}}</ref><ref name="nyt-steal">{{cite web |url=https://www.nytimes.com/1998/04/19/magazine/steal-this-burger.html?pagewanted=print |title=Steal This Burger |first=Arthur |last=Lubow |publisher=[[The New York Times]] |date=1998-04-19 |accessdate=2007-12-04 |quote=Fast-food veterans surveying today's cutthroat competition will be reminded of the First Burger War}}</ref>
+'''Perang burger''' adalah serangkaian kampanye [[periklanan persaingan]] buka-tutup yang terdiri dari iklan-iklan yang ditargetkan demi keuntungan yang menunjukkan persaingan ketat antar jaringan-jaringan makanan cepat saji hamburger [[McDonald's]], [[Burger King]] dan lain-lain di Amerika Serikat.<ref>{{cite web |title=McDonald's Corporation |url=http://www.fundinguniverse.com/company-histories/McDonalds-Corporation-Company-History.html |work=Funding Universe |accessdate=15 January 2011 |quote=A period of aggressive advertising campaigns and price slashing in the early 1980s became known as the "burger wars."}}</ref> Istilah tersebut mula-mula dipakai pada akhir 1970an karena upaya oleh Burger King untuk meningkatkan [[saham pasar]] dan [[saham pikiran]] dengan membuat hamburger yang berukuran lebih besar ketimbang ukuran hamburger McDonald's.<ref name="nrn-brinker">{{cite web |url=http://findarticles.com/p/articles/mi_m3190/is_n51_v22/ai_6935546/pg_2/?tag=content;col1 |title=Brinker: a man with a vision |last=Romeo |first=Peter |date=1988-12-19 |work=Nation's Restaurant News |accessdate=2008-03-03 |archive-date=2013-01-13 |archive-url=https://web.archive.org/web/20130113204824/http://findarticles.com/p/articles/mi_m3190/is_n51_v22/ai_6935546/pg_2/?tag=content%3Bcol1 |dead-url=yes }}</ref><ref name="nyt-steal">{{cite web |url=https://www.nytimes.com/1998/04/19/magazine/steal-this-burger.html?pagewanted=print |title=Steal This Burger |first=Arthur |last=Lubow |publisher=[[The New York Times]] |date=1998-04-19 |accessdate=2007-12-04 |quote=Fast-food veterans surveying today's cutthroat competition will be reminded of the First Burger War}}</ref>
-==Referensi==
+== Referensi ==
 {{Reflist|30em}}
@@ Baris 9: / Baris 10: @@
 {{Wendy's|state=collapsed}}
-[[Category:persaingan usaha]]
+[[Kategori:Persaingan usaha]]

l b s Wendy's
Tokoh	Dave Thomas Wendy Thomas John T. Schuessler Clara Peller
Produk	Frosty Frescata Bacon Deluxe Baconator Big Classic
Iklan	Where's the beef?
Perusahaan induk	The Wendy's Company
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