Situs mikro

Situs mikro atau Microsite^[1]^[2]^[3] adalah halaman web individu atau kluster kecil halaman web (yang jumlah halamannya berkisar antara 1 sampai 7 halaman). yang berfungsi sebagai entitas yang berbeda di dalam sebuah situs web atau melengkapi aktivitas luring. Laman arahan dari situs mikro dapat memiliki nama domain sendiri ataupun subdomain.^[4]

Melalui situs mikro, pengguna tak harus memiliki konten yang lengkap seperti di situs web utama. Pengguna dapat fokus hanya pada satu tujuan tertentu. Pengguna juga dapat menciptakan desain dan konten yang lebih kreatif berdasarkan tema dari situs mikro tersebut.

Lihat pula

Referensi

Ann Handley Microsite User Experience Design. Entrepreneur Magazine. Posted on 2 January 2012.
Unknown Use a Microsite to Build Your Business. Posted on 14 October 2011.
Earl & Thompson Sales Lead Generation and Content Generation: Is content still king?. Posted on 21 October 2010.
Jenna Yim Microsite User Experience Design, 2010.
Melissa Campanelli Marketing with a Microsite. Entrepreneur Magazine. Posted on 16 April 2009.
Susan K. Jones Business-to-business Internet marketing: Seven proven strategies for increasing profits through internet direct marketing. Maximum Press, 2008. Pages 117-118.
Brian Quinton Microsites are Becoming a Macro Idea Diarsipkan 2012-02-16 di Wayback Machine.. DIRECT Magazine. Posted on 10 October 2007.

Catatan kaki

^ Building Customer-Brand Relationships. Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian Azzaro. M.E. Sharpe. 2009. Page 285
^ Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing. Susan K. Jones. Maximum Press, 2008. Page 118
^ The Art of SEO. Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola. O'Reilly Media, Inc., 2009. Page 201
^ Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. Tim Ash, Maura Ginty, Rich Page. John Wiley & Sons, 2012.

Pranala luar

Manfaat situs mikro Diarsipkan 2018-04-08 di Wayback Machine.

[1] Building Customer-Brand Relationships. Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian Azzaro. M.E. Sharpe. 2009. Page 285

[2] Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing. Susan K. Jones. Maximum Press, 2008. Page 118

[3] The Art of SEO. Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola. O'Reilly Media, Inc., 2009. Page 201

[4] Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. Tim Ash, Maura Ginty, Rich Page. John Wiley & Sons, 2012.

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