OYO Rooms
 |
| OYO | |
|---|---|
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| URL | https://www.oyorooms.com |
| Tipe | perusahaan bisnis, badan usaha dan Perusahaan rintisan |
| Pembuat | Ritesh Agarwal |
| Berdiri sejak | 2013 |
| Lokasi kantor pusat | Gurgaon |
| Negara | India |
| Total omset | 2,400 Crores (2016)[1] |
| Status | Online |
   | |
OYO Rooms, umumnya dikenal sebagai OYO, adalah jaringan layanan perhotelan dan hotel hemat di India.[2] Didirikan pada 2013 oleh Ritesh Agarwal dan sejak itu berkembang menjadi sekitar 8.500 hotel di kota-kota di India, Malaysia, Nepal, Tiongkok, dan Indonesia.[3][4][5][6]
Produk dan layanan[sunting | sunting sumber]
OYO Rooms memiliki beberapa produk.
- OYO Townhouse[7] yang dipromosikan sebagai hotel lingkungan berada di segmen menengah berupa akomodasi ekonomi premium.
- OYO Home, yang diklaim OYO sebagai Sistem Manajemen Rumah perdesaan India[8][9]
- OYO Vacation Homes
- SilverKey, diluncurkan pada bulan April 2018, melayani kebutuhan perjalanan bisnis[10][11]
- Palette[12][13]
- Collection O[14][15]
- OYO LIFE, penyewaan rumah yang dikelola penuh untuk jangka panjang.[16][17]
Referensi[sunting | sunting sumber]
- ^ "Oyo Financial". Business Standard. Diakses tanggal 28 Februari 2018.
- ^ Dhar, M. (2016). Brand Shastra: Use the power of marketing to transform your life. Penguin Books Limited. hlm. pt129. ISBN 978-93-86057-21-1. Diakses tanggal Januari 27, 2018.
- ^ "More room at the top". Fortune India. Diakses tanggal 2018-09-06.
- ^ "At 21, He's the Mind Behind Multi-Million Dollar Start-Up OYO". Diakses tanggal 2015-08-25.
- ^ "OYO Rooms Goes International; Launches In Malaysia". Diakses tanggal 2016-01-12.
- ^ India, Press Trust of (2017-04-27). "OYO expands international presence with hotel launch in Nepal". Business Standard India. Diakses tanggal 2017-05-26.
- ^ "Budget hotel chain OYO launches OYO Townhouse". The Economic Times. 24 January 2017.
- ^ Bhattacharya, Ananya (21 September 2017). "In trying to be the Indian Airbnb, OYO may be turning too cumbersome". Quartz Media.
- ^ "Unlocking Homes for Great Holiday Experiences". OYO Rooms. 15 September 2017.
- ^ "OYO to scale up its SilverKey hotels portfolio to 19 cities across India". The Economic Times. 3 April 2019.
- ^ "OYO plans big focus on serviced apartments for corporate clients". Business Standard. 18 April 2018.
- ^ "Oyo forays into leisure segment with Palette Resorts". The Times of India. 30 August 2018.
- ^ "OYO forays into upper-end leisure resorts category; launches Palette Resorts". The Economic Times. 30 August 2018.
- ^ "OYO woos biz travellers with Collection O; ups investment". Deccan Chronicle. 13 March 2019.
- ^ "OYO's Collection O Hotels reaches milestone 175 buildings in 3 months". Asian News International. 13 July 2019.
- ^ "Why OYO Life is betting big on the co-living market in India". The News Minute. 9 May 2019.
- ^ "Oyo looks to enter student housing and co-working, to expand co-living segments". The Economic Times. 6 May 2019.
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